Otra Eyewear Pty Ltd (ABN 90 667 471 409) (“Otra Eyewear”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website, services, or otherwise interact with us, and how we comply with global data privacy laws, including:
- Australia’s Privacy Act 1988 (Cth)
- United States state privacy laws (e.g., CCPA/CPRA, VCDPA, CPA)
- European Union General Data Protection Regulation (GDPR)
- UK GDPR and Data Protection Act 2018
1. Scope
This Policy applies to all users of www.otraeyewear.com, regardless of country of residence, and governs personal data collected through our website, purchases, email signups, and customer support.
2. What Personal Data We Collect
We may collect the following categories of data:
- Identity & Contact Information: Full name, email, phone number, shipping and billing address
- Payment Information: Payment method (processed securely via third parties)
- Technical Data: IP address, browser type, device type, referring URLs
- Usage Data: Pages viewed, time spent, click paths, interactions
- Marketing Data: Newsletter preferences, engagement with campaigns
- Social Data: If you interact with us via Instagram, Facebook, etc.
We do not knowingly collect personal data from children under 16 years old without parental consent.
3. How We Collect Your Data
We collect personal data via:
- Direct interactions: purchasing, signing up for email, contacting customer service
- Automated technologies: cookies, pixels, and analytics tools
- Third parties: Shopify, Klaviyo, Meta, Google, payment processors
4. Legal Bases for Processing (GDPR/UK GDPR)
If you are located in the EU or UK, we only process your personal data when we have a legal basis to do so. These include:
- Contractual necessity (e.g. fulfilling your order)
- Consent (e.g. marketing subscriptions)
- Legal obligation (e.g. tax compliance)
- Legitimate interest (e.g. improving site experience)
5. How We Use Your Data
Your data may be used to:
- Fulfil and deliver your orders
- Process payments and refunds
- Send transactional and promotional communications
- Improve site functionality and customer experience
- Comply with legal and regulatory obligations
You may unsubscribe from marketing communications at any time.
6. Sharing Your Data
We only share personal information as necessary, including with:
- Service providers: Shopify (eCommerce), Stripe/PayPal (payment), Klaviyo (email)
- Marketing and analytics platforms: Google, Meta, TikTok
- Legal authorities, where required
We do not sell your personal data.
7. International Data Transfers
As a business headquartered in Australia with global operations, your data may be transferred internationally (e.g., to the United States, European Union, or the United Kingdom). Where required, we implement:
- Standard Contractual Clauses (SCCs)
- Other appropriate safeguards to protect your rights
8. Data Subject Rights
Depending on your jurisdiction, you may have the right to:
Australia
- Access and correct your personal information
- Make a complaint
United States (e.g., CCPA/CPRA, VCDPA)
- Know what personal information we collect
- Request deletion or correction
- Opt out of targeted advertising or profiling
- Non-discrimination for exercising your rights
EU/UK (GDPR & UK GDPR)
- Access your personal data
- Request rectification or erasure
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a data protection authority
To exercise any of the above rights, please contact us at contact@otraeyewear.com.
9. Cookies & Analytics
We use cookies and similar technologies to:
- Operate our website
- Analyze user activity
- Offer tailored marketing
You can manage cookies via your browser or our cookie banner. For more, please see our [Cookie Policy].
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration.
11. Data Retention
We retain personal data only as long as necessary for the purpose it was collected, or as required by law (e.g., tax or legal obligations).
12. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or content.
13. Changes to This Policy
We may update this policy periodically. All changes will be published on this page with a revised “Last updated” date. Continued use of our site indicates acceptance of these changes.
14. Contact Us
If you have questions or concerns about this Privacy Policy or your data, please contact:
Otra Eyewear Pty Ltd
ABN: 90 667 471 409
Email: contact@otraeyewear.com
Website: www.otraeyewear.com
